Kérastase Combines The Most Advanced Hair Technology With The Most Indulgent Experience
Kérastase Paris 1964 – Kérastase is the world’s leading luxury professional haircare brand. Offering exquisite products and bespoke, in-salon treatments, all powered by scientific expertise and professional knowledge.
Kérastase adopts a care-first philosophy that extends beyond their products: to care for all hair types and individuals as well as the world we live in.
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1964
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The Launch Of Kérastase
Our care movement began in the legendary salons of Paris and is based on professional knowledge and scientific expertise. That is how we introduced the first professional comprehensive haircare products including the first bain for the hair and the first care for the scalp.
Since the beginning, Kérastase has been at the forefront of developing hairdresser empathy and knowledge as well as tech tools to enhance hair and scalp assessment, with several generations of diagnostic cameras available for use in the salon.
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1973
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From Hygiene To Care
Before Kérastase, hair care was purely about hygiene and treating the hair. We changed that. We adopted a care-first philosophy that goes beyond our products, caring for all scalps and all hair types.
In 1973, we launched bain divalent, targeting oily roots and sensitized lengths then, in 1979, our first care mask.
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1989
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A Skincare-Inspired Approach
We base our approach on comprehensive care for all hair types, scalps, and situations thanks to the power of skin-care-inspired nutrients.
In 1984, we launched the iconic Nutritive range followed by other ranges such as Spécifique and Solaire. In 1989, we launched our first hair care serum for dry lengths.
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2011
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An Alliance Between Professional & Science
Since 2011, we pushed Kérastase’s professional and luxury experience even further when we introduced fusio-dose, a personalized, in-salon professional treatment.
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2013
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The World’s Leading Luxury Haircare Brand
With a refreshed and more luxurious visual identity and ranges uplifted with iconic, high-end formulas and exhilarating fragrances, Kérastase developed its luxurious professional edge.
In 2010, two of our most iconic ranges were launched : Chronologiste and Elixir Ultime. This included the Elixir Ultime L’Huile Originale hair oil which has become our most iconic product.
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2018
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Luxury For All Women
We then went on to create more inclusive ranges such as Genesis in 2020, Curl Manifesto in 2021, and Symbiose in 2023 to tackle every woman’s needs. The brand’s commitment to giving women the power to feel confident has even been extended in 2023 with the launch of our Power Talks program.
CARING FOR THE FUTURE
Achievements and commitments for the future of our planet. Kérastase looks to the next 60 years with more sustainable formulas, responsible packaging, and innovations that make care even more powerful and personal. Since 2015 our factory in Spain which produces 97% of our products, uses 100% renewable energy. In 2022, Kérastase launched shampoo refill pouches, using 82% less plastic vs 250ml shampoos. Since 2023, 96% of their new launches are eco-designed, saving 1110 tons of virgin plastic.
Kérastase’s Commitments to the Future:
• 100% recycled plastic by 2030
• 100% eco-designed launches or renovation by 2030
Kérastase is proud of reaching 60 years of excellence and innovation, but we remain focused on what the next 60 years will look like. The brand will consistently look for new ways to bring luxury care whilst considering the earth and its people.
Is Kérastase Cruelty-free?
Kérastase has been a pioneer in the commitment to a world without animal testing for over three decades. We have actively embraced alternative methods for assessing the safety of our products that do not involve testing on animals. Our dedication to cruelty-free practices is a core part of our brand ethos, and you can find further details on this matter on our website.
Is Kérastase Safe And Sustainable?
At Kérastase, we are deeply committed to safety and sustainability. Over 60% of our ingredients are biobased, reflecting our dedication to environmentally friendly practices. Looking ahead, we have ambitious goals to incorporate green science technologies into all our products by 2030. To learn more about our sustainability commitments, you can visit our Commitments page for detailed information on our efforts in this regard.